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As a customer of one of the Atrium Family of companies...
...You're Invited!
You and your staff are personally invited to join us for an exciting series of FREE training webinars scheduled to help you get all the pieces in place to make 2008 the best year you've ever had.
We call these important educational events "Training Tuesday’s" and they are monthly sessions scheduled for the second Tuesday of every month. So be sure to mark it down on your calendar. We've got some great speakers (David Yoho, Jr., Rick Grosso, Phil Rea, etc.) lined up on a variety of topics such as sales, advertising, lead generation, management, etc.
It’s all designed to simply help you increase the profits in your remodeling business. A schedule of the next sessions and brief description of the topics to be covered is located below.
You MUST Register To Attend EACH Week!
Here are the details and registration information for next session in the series...
- Presenter: Rich Harshaw, author of “Monopolize Your Marketplace” and top industry consultant
- When: Tuesday, September 16, 2008 – 1:30 PM eastern (adjust for your time zone -12:30 PM Central, 11:30 AM Mountain & 10:30 AM Pacific)
- Who Should Attend: Owners, Managers, Sales/Marketing Staff
- Where: YOUR desktop (all you need is an internet connection and a phone to attend)
- Your Investment: Complimentary (courtesy of Atrium Family of Brands and MarketSharp)

(for the September 16th session)
In this web seminar, Rich will talk about many relevant issues facing today’s remodeler...
What is it about Apple Computer? For me, anything they do is just so cool and I can’t wait to rush down and get their newest ‘creation’. Is it really possible for your company to stand head and shoulders above your competition (like Apple Computer) in ALL aspects of your business? In today’s crowded remodeling marketplace, you not only have the other local home improvement companies as direct competition - you also have the do-it-yourselfers, the guy with a pick-up and hammer and now the Big Boxes!
In this Training Tuesday’s session, we’ll examine “3 Ways To Make Your Remodeling Business Stand-Out From The Crowd!” It’s not enough anymore to “have a good product and do a good job”. You need to look beyond what everyone else is doing, and then constantly improve your services, so that you can continue to attract new customers – as well as keep the ones you already have.
Rich Harshaw, author of “Monopolize Your Marketplace”, will share SPECIFIC ideas on how you can innovate your business. He will be presenting 3 revolutionary methods that if applied will make your prospects conclude YOUR COMPANY is the obvious choice when selecting a remodeler. 
You will learn...
- Understand the difference between your company’s ‘Inside Reality’ and ‘Outside Perception’
- Why optimum lead generation is dependant on your company’s specific niche in the marketplace
- How you can use the Principle of “Cognitive Confirmation Bias” to increase your marketing effectiveness
- What parts your PRODUCTS and your SERVICE play in differentiated your company
- How the “Ad substitution” test can reveal a lot about your business
- How simple surveys can make your business a marketing powerhouse
- Much more!
You don’t want to miss this important session!
About the speaker Rich Harshaw...
Back for a return engagement, we are pleased to have Rich Harshaw be our presenter for this important session. Rich is a marketing pro with many years of marketing experience. Rich has spent the past 2½ years consulting with many of the top remodeling companies in the country so he KNOWS what works and what doesn’t!
In addition to being the author of the hardback book “Monopolize Your Marketplace”, Rich is also a columnist for Replacement Contractor Magazine and speaks at many national industry events.
In 2000, Rich founded his company dedicated to bringing the “Monopolize” methods to businesses everywhere. Since then, the company has landed a spot on INC Magazine’s prestigious list of the 500 fastest growing companies for 3 consecutive years—topping out at number 28 in 2003.
Join us for this enlightening informational session!

(for the September 16th session)
Upcoming Events:
Please return to this page on a monthly basis for a more detailed description of the next upcoming session(s)!
| Training |
Tuesdays Schedule: |
Date: |
Tues., TBD, 2008
1:30 PM ET/10:30 AM PT
(be sure to adjust for your time zone) |
| Topic: |
Coming Soon! |
| Speaker: |
To Be Announced |
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NOTE:
Be aware that you need to REGISTER FOR EACH EVENT!
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